American Retail and Pharmacy Corporation CVS to Enter the Metaverse

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The American retail and pharmacy corporation CVS files for “crypto-collectibles” and “downloadable virtual goods” with the United States Patent and Trademark Office (USPTO). The CVS Health trademark filing follows a slew of well known brands that have also filed similar metaverse-related trademarks.

In mid-February, the fast-food chain giant McDonald’s filed metaverse-related trademarks with the USPTO. Walmart, New Balance, Puma, and Crocs did the same as well filing metaverse and NFT-related trademarks in recent times.

The trademark filing #97287237 of CVS Health discusses a number of virtual items and non-fungible token (NFT) concepts including virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty, personal care products, and general merchandise for use online and in online virtual worlds. Similarly, the filing also included “digital assets and digital collectibles sold as non-fungible tokens (NFTs).”

The CVS’s NFT concept indicates and aims to provide “online digital artwork and images; crypto-collectibles and application tokens”, and are meant to bolster “entertainment and amusement” and for “use in virtual environments.”